In a recent episode of the Inspired Execution podcast, Nordstrom CTO Edmond Mesrobian discusses the importance of context in delivering an unrivaled customer experience for retailers. He emphasizes that while many computer science problems have already been solved, it's the context and journey to solve them that make a difference. COVID-19 has also played a significant role as a change agent at most organizations, focusing attention on the present moment and creating opportunities for transformation. Mesrobian highlights how infrastructure has evolved, allowing businesses to focus more on customer experiences rather than building infrastructure from scratch. He also touches upon the shift from using KPIs to measure success to leveraging predictions in AI-driven or machine learning-driven enterprises. Contextual experiences are becoming a key differentiator for organizations, and it's crucial to be relevant in the moment by combining current actions with past behavior to predict future actions.