DataStax has announced a strategic collaboration agreement with Amazon Web Services (AWS) aimed at accelerating generative AI innovation into production. The partnership includes seamless integrations with Amazon Bedrock, Amazon SageMaker, AWS Glue, and more, unlocking significant cost-effectiveness without compromising performance through the deployment of DataStax Astra DB on AWS Graviton. Security and compliance are ensured by Astra DB's AWS PrivateLink ServiceReady Designation and PCI, SOCII, and ISO 27001 certifications. The collaboration also focuses on supporting customers at every step of their journey with technical and business support from account teams working closely with AWS experts. Joint marketing initiatives include free trials, webinars, workshops, and events such as DataStax's Gold Sponsorship at AWS re:Invent 2023.