The global eCommerce market is rapidly expanding and is expected to more than double by 2020, reaching above $4 trillion. To maximize revenues in this sector, companies need efficient, future-proofed eCommerce engines and effective customer targeting strategies. However, many organizations overlook critical components of their data infrastructure and eCommerce strategies. Common mistakes include relying on outdated tools and legacy infrastructure, neglecting site architecture, having poor product data, and lacking the ability to analyze collected data effectively. To succeed in eCommerce, companies must leverage modern solutions designed for the Right-Now Economy and focus on improving their data management practices.