Einat Orr, CEO and Co-founder of Treeverse, experienced a significant data loss incident while working as the CTO at SimilarWeb. This led her to co-found Treeverse, which developed LakeFS, an open source project that provides versioned data lake over object storage. The platform offers Git-like operations such as version control, rollback, and debugging, enabling risk-free experimentation with data. By allowing users to revert changes quickly and efficiently, LakeFS removes barriers to innovation and progress in the field of data science and engineering.