At Datadog, Jean-Mathieu Saponaro and his teams have successfully scaled self-serve analytics up to 5,000 employees by building tools that empower all teams to make data-informed decisions. They achieved this through a single source of truth for internal data, intuitive tools, and support and training in data literacy. The three pillars of their strategy are data, tools, and knowledge. By understanding the needs of different user categories within the company, they were able to provide tailored solutions that enabled employees to leverage data without requiring assistance from a centralized team. They also acknowledged limitations of self-serve analytics and how to mitigate them while tracking success metrics for their strategy.