The text discusses the challenges faced by businesses using BI tools, such as content discovery, reuse difficulty, and proprietary binary formats that can't be version controlled. It introduces Hashboard, a tool that operates with a BI-as-code model and integrates well with Cube Cloud. The integration of these two products allows teams to define key business metrics at an organizational level using code-based data modeling, ensuring metric consistency across different tools. Hashboard's visualization experience provides sensible defaults and robust data profiling capabilities, helping users get answers faster while maintaining a visually appealing interface.