Over the last decade, enterprises have struggled to scale data literacy programs that empower employees to understand data and make informed decisions. The rise of AI has created a new urgency, higher stakes, and greater hype, but organizations are again facing challenges in deploying generative AI across every function without good data. To address this, it's essential to build AI literacy by ensuring that every AI-generated answer is aligned with how the business defines success, using a universal semantic layer to govern data and provide context for AI applications.