Building business intelligence (BI) dashboards that internal stakeholders will actually use is crucial for organizations to make informed decisions, drive productivity, and gain a competitive edge. Effective BI dashboards empower stakeholders with timely insights, foster collaboration, and promote a data-driven culture within the organization. To build better BI dashboards, it's essential to prioritize usability and user experience (UX), understand the needs of internal stakeholders, define clear objectives, and design the dashboard with intuitive navigation, interactive features, and customization options. By incorporating these strategies, organizations can drive adoption, ensure a meaningful return on investment (ROI), and stay ahead in a competitive landscape.