Businesses rely on real-time insights into operational data to stay competitive and responsive. Operational data is essential for understanding and acting on day-to-day operations, but integrating and analyzing data from multiple sources in real time has traditionally required complex ETL processes, delaying the delivery of timely insights. This can be particularly challenging when dealing with complex, deeply nested JSON data. However, Couchbase Capella Columnar eliminates this need by providing a JSON native analytical database that enables businesses to analyze JSON data directly from multiple disparate data sources without the requirement for heavy data transformation. By integrating Confluent Cloud with Capella Columnar, businesses can seamlessly stream data from third-party sources into Capella Columnar, bypassing traditional flattening and restructuring typically required for analytical insights. This integration offers several advantages, including real-time data streaming, scalability and flexibility, built-in integrations, and lower costs and reduced complexity. With this solution, businesses can simplify their data pipelines, run real-time queries, stream process data using Flink, and generate actionable insights in a cost-effective manner. The use case of integrating Confluent Cloud with Capella Columnar involves streaming customer data from multiple sources into Couchbase Capella Columnar for real-time analytics, enabling retailers to act on customer behavior patterns as they happen, creating opportunities for targeted promotions, inventory optimization, and enhanced customer experiences.