Cloud databases play a crucial role in powering mission-critical applications that we all rely on, including online shopping, gaming, and video streaming. As generative AI (GenAI) becomes more mainstream, its potential impact is captivating enterprises and consumers, with research showing that 73% of enterprises are increasing investment in AI tools to help developers work more effectively. To be successful with GenAI, enterprises must ensure their infrastructure and data management strategies can meet the demands of this technology, which requires fast access to accurate, tightly managed data and confidence that proprietary or sensitive data is not at risk. Choosing a multipurpose cloud database can help enterprises empower their developers to meet GenAI goals by simplifying how they develop, deploy, and run AI-powered adaptive applications from a single platform. Modern multipurpose cloud databases like Couchbase Capella make AI experimentation easy for developers by including features such as vector search, allowing them to create feature-rich applications without the added work of using purpose-built databases. Ultimately, cloud databases can provide the distributed, high-speed analytics and feature processing that AI requires, enabling organizations to afford or offset the costs of GenAI and providing a hyper-personalized and responsive end-user experience by tailoring app functionality to the specific needs and current context of the user on the fly.