The new Couchbase Ruby ORM is a tool designed to simplify database interactions and streamline development processes for Ruby on Rails applications. It provides an abstraction layer between the object-oriented nature of Ruby and the document-based storage of Couchbase, allowing developers to work with data as if it were Ruby objects. The ORM simplifies data operations, reduces boilerplate code, enhances productivity, and standardizes data access patterns, making it easier for developers to build scalable and maintainable applications. A practical example demonstrates how to define models with the ORM, including attributes and views, and how to establish associations between data entities. By using the Couchbase Ruby ORM, developers can leverage many of Couchbase's features while maintaining a familiar Ruby development experience.