The rise of generative AI (GenAI) is transforming organizations, with a predicted investment of $35.5 million per enterprise in digital modernization by the end of 2024, driven by AI's ability to support intelligent automation and improve productivity. However, challenges remain, including legacy technology issues, organizational buy-in, and failed projects, which can cost an average of $4 million. Enterprises are also under pressure to deliver improved experiences for end-users, with adaptability being the most important attribute for consumer-facing applications. To make full use of GenAI, organizations need a modern data management strategy and control over high-speed data analytics. Couchbase's support for multiple data access patterns, including vector search, can help remove complexity within the data architecture, improving accuracy in prompts for GenAI conversations and enabling responsive AI-powered adaptive applications.