Retailers carefully plan their store designs to maximize revenue, just like website designers should plan the content placement on their site to offer content in exchange for conversion. To create an AI-driven customer journey with personalization software, personalize your site based on context and behavior before a visitor gives their contact information, use data wisely to make every experience relevant, and combine website personalization with marketing automation to acknowledge every customer need. By doing so, you can provide recommendations and content that are even more personalized, feel confident about displaying up-to-date content, and continuously optimize the customer journey with AI-driven testing and experimentation.