As the end-of-life phase of Sitecore XP approaches, users are considering a move to a modern cloud-based solution like XM Cloud, but they need to weigh their options carefully. A cloud-based solution offers more flexibility, speed, agility, and reliability than its predecessors, but it requires some work to make the transition. The choice between XM Cloud and other cloud-based solutions depends on various factors such as upfront costs, pricing models, developer resources, marketing empowerment, and future ramifications of the platform. Contentful is a proven solution with a solid vision and a complete toolkit that meets the goal of replatforming to a cloud-based solution, offering flexibility, speed, agility, and reliability. It has a lower barrier to entry, more flexibility on many points, and a larger ecosystem of integration partners compared to XM Cloud. With Contentful, users can choose technologies that better fit their product and team, and have the flexibility to integrate with an unlimited amount of leading tools.