Published on July 16, 2024, the article discusses the importance of prompt engineering when using generative AI (GenAI) tools in content creation. It highlights that GenAI can be a boon for content creators and editors when used correctly, but low-quality output is common due to vague instructions or lack of human touch. The author shares 10 valuable tips for prompt engineering, emphasizing clarity, context, and the importance of human oversight to produce high-quality output. By combining practical instructions with AI tools, content creators can generate reliable content that adds value to the internet.