On, a Swiss sportswear brand, partnered with Contentful's Professional Services team to improve their content creation processes and web development. The company was looking to migrate to a more efficient content model and develop a composable approach to content creation as they scaled and faced increasing complexity. Through collaborative communication and regular Innovation Days, the teams worked together to brainstorm ideas and determine the best path forward. They explored new use cases, such as localization and regionalization, and discussed existing pain points of current use cases. The partnership also involved sharing updates on Contentful's platform features, including AI-powered tools like the AI Content Generator and Workflows App. By working with Professional Services, On gained a deeper understanding of their needs and was able to develop new features and platform updates inspired by customer feedback.