Contentful Studio is a tool designed to streamline content management and collaboration processes, offering a drag-and-drop interface for building content, defining relationships between content, and configuring rich text fields, images, banners, and other promotional items. Experiences are the various ways in which content can be delivered to end users across different channels and devices. The Experiences SDK allows developers to implement custom components that can be used in Contentful Studio, enabling teams to work efficiently on content projects. To get started, developers must ensure their space has Experiences enabled, install the Experiences SDK, and create a new React application. They can then register custom components, such as a branded button component, and define design tokens to customize the UI. The Experiences SDK provides helpers like `useFetchBySlug` and `useFetchById` hooks to fetch experiences by their slug or ID. When previewing an experience in Contentful Studio, it must know the URL of the server hosting the web app, which can be configured via the Preview Configuration. With a functional experience, authors can create layouts and pages within Contentful Studio while maintaining the correct design usage.