Eric Feige, managing director of strategy at VShift, discusses the importance of decoupled tools and digital transformation in driving business growth. He shares his approach to helping global enterprises operate like startups, using digital technologies and internet-based approaches to grow. Feige emphasizes the need for business executives to understand that there's a proven method for launching new products and growing revenue with digital technologies while working through internal IT rigidity. He highlights the benefits of Decoupled Web Architecture (DWA) in achieving speed to market, shifting control over digital experience from IT to business leadership, and significant cost savings. Feige also stresses the importance of high-value digital interactions, speed to launch, culture metrics, and organizational design in driving transformation. He suggests that traditional annual budget processes for digital and innovation needs should change to quarterly and be more flexible. Feige shares his perspective on how Contentful empowers agencies to help their customers transform into digital-first companies.