The State of Data in Motion report, conducted by Confluent and Lawless Research, highlights the growing importance of real-time data streams for businesses to stay competitive in today's digital world. The survey found that 97% of IT and engineering leaders have access to some degree of real-time data streams, which they use to improve customer engagement, ensure regulatory compliance, and mitigate cyber risks. However, challenges such as real-time data synchronization between multiple environments and data integration across multiple sources can pose barriers against providing personalized, on-demand experiences for customers. Confluent offers a fully managed, cloud-native data streaming platform to help businesses overcome these hurdles and unlock the power of real-time data in motion.