CockroachDB is a distributed SQL database that can help retailers simplify their application architecture while ensuring consistency and minimizing latency. It allows for equal access to an organization's distributed data, enabling seamless management of inventory, supply chain logistics, marketing campaigns, and promotions. By using distributed SQL databases, retailers can improve customer experience, retain existing customers, and acquire new ones by offering personalized experiences based on their purchase habits and preferences. Additionally, CockroachDB helps address regional data compliance issues and enables effortless scaling to capture global revenue.