Retailers are preparing for an unprecedented Cyber Monday due to the shift towards online shopping caused by COVID-19. With ecommerce sales predicted to hit over $10 billion USD on Cyber Monday alone, retailers must exceed customer expectations by offering cheap prices and fast shipping. This article discusses three strategies that retailers can employ to achieve this: 1. Handling massive site traffic with no downtime for customers using CockroachDB, which offers inherent high availability and can process and store millions of transactions per day. 2. Ensuring accurate inventory and pricing information by utilizing CockroachDB's built-in Cost-Based Optimizer that serves low-latency, consistent, and current reads. 3. Protecting customer privacy through geo-partitioning, which allows retailers to partition data by its location and adhere to data privacy regulations like GDPR.