Mux, a video API company, utilizes CockroachDB for its high availability (HA) capabilities and support for multi-cloud and hybrid cloud deployments. The distributed nature of CockroachDB ensures that databases can survive node outages and even regional failures, which is critical for live video streaming services like Mux. Additionally, the Follow-the-Workload strategy in CockroachDB helps automate multi-region deployment by distributing tables across nodes and regions to ensure survivability during failures.