Cockroach Labs will host its annual user conference, RoachFest 2024, with events in three cities: San Francisco, London, and New York City. The event aims to bring together application owners, data architects, database administrators, engineers, and operators to share knowledge, insights, and experiences with CockroachDB. Chris Casano, Director of Customer Engineering Americas for Cockroach Labs, emphasizes the importance of meeting customers, learning from their success stories, and gaining insights into modernizing architecture, consolidating databases, expanding businesses, and addressing application challenges. The event will feature expert speaker tracks, breakout sessions, networking opportunities, and a cocktail hour, with a focus on speed and time-to-market, as well as the database's role in achieving business goals. Attendees can expect to learn from customers, product owners, and experts, and build relationships that can lead to progress and knowledge gain.