Retailers are modernizing their infrastructure by adopting distributed SQL databases to meet the demands of high traffic spikes, scalability, real-time inventory accuracy, and personalized experiences. Companies like Cockroach Labs have worked with numerous retailers, including Fortune 50 companies, to implement CockroachDB in production. Retailers face challenges such as inventory management, payment systems, and scalable eCommerce platforms, which can lead to slow checkouts, stock inaccuracies, and website downtime. By leveraging CockroachDB's built-in changefeeds, out-of-the-box availability features, and performance at scale capabilities, retailers can address these challenges and ensure a seamless customer experience.