AllSaints, a global fashion retail business, chose CockroachDB as an alternative to MySQL for building their high availability (HA) product inventory. The company's main reasons for choosing CockroachDB were its managed offering, high availability, Kubernetes compatibility, and good performance. Additionally, the future-proof architecture and simple, efficient design of CockroachDB aligned with AllSaints' goals. The wholesale application built on CockroachDB is an internal tool used by sales teams to process orders with partners like Zappos, Bloomingdales, and Macy's. As the company grows, they plan to expand their use of CockroachDB, including adding all product data to the database for a single, holistic view of inventory.