Cloudflare is celebrating its 10th anniversary with a week of product announcements, known as "Birthday Week". The company has a history of launching new technologies and features during this time. In previous years, they have introduced support for IPv6, Universal SSL, serverless platform Cloudflare Workers, domain registrar service Cloudflare Registrar, and more. For its 10th anniversary, the company is set to announce enhancements to its serverless platform, observability tools, security services, and performance improvements.