Cloudflare is introducing a new feature called "End-to-End Brotli Compression," which aims to enhance website performance by compressing assets at the highest possible level. This feature will be available for all customers, and it can provide significant size reductions compared to traditional Gzip compression techniques. The higher levels of compression are particularly effective on SVG or BMP images. By optimizing compression techniques, users can experience improved website performance, faster page load times, and reduced egress fees.