The text discusses the upcoming planning for South by Southwest (SXSW) in 2016. It encourages readers to vote for CloudFlare's panel submissions, which include topics such as internet censorship, innovation, PR strategies for startups, and encryption battles. Voting is open until September 4th, with each vote counting towards a panel or presentation's acceptance at SXSW. The text also provides details on how to create an account and vote through the PanelPicker system.