The text provides tips for preparing ecommerce websites for increased traffic during the holiday season. It suggests ensuring that your hosting plan can handle spikes in traffic, reducing unwanted requests to infrastructure, using CloudFlare IP addresses to prevent attacks, and configuring caching settings for optimal performance. Additionally, it recommends installing mod_cloudflare for accurate back-end analytics, turning on Auto Minification and Rocket Loader for faster page rendering, utilizing Mirage for lazy loading of images, and enabling Polish for image compression. Lastly, the text mentions that purging individual files from CloudFlare's cache can help ensure last-minute changes are seen by visitors.