On November 6, 2015, Joshua Motta announced that the latest addition to the CloudFlare network is Phoenix, marking their 11th point of presence in North America. This expansion aims to regionalize traffic across the continent, resulting in faster page loads and transaction speeds for users. The article highlights the importance of local interconnection points in major cities like Los Angeles, San Francisco Bay Area, Dallas, Chicago, Miami, Ashburn (Virginia), and New York. It also discusses how CloudFlare is working to bring content closer to audiences in other metro areas by expanding their network presence.