On July 7, 2014, CloudFlare opened its 27th data center in São Paulo, Brazil, coinciding with the country's hosting of the FIFA World Cup and their advancement to the semi-finals. The journey to launching this data center was challenging due to certification requirements from Anatel and inspections by Receita Federal do Brasil. However, the result is increased performance for over 2 million websites using CloudFlare in Brazil, benefiting its 100 million internet users. This marks the second data center in Latin America after Chile, with more expansion plans on the horizon.