Cloudflare has introduced Transform Rules for all its plans, allowing administrators to create URL rewrite rules that transform HTTP requests as they flow through the platform. This feature provides an interpretation layer between human-friendly and computer-friendly URLs, making it easier for users to understand complex, contextless links. The Transform Rules support dynamic and static rewrites, with plans to add more rule types in the future. Additionally, Cloudflare has added new security functionality called URL Normalization, which prevents malicious actors from bypassing security rules within its products using URL-encoding in HTTP requests.