In December 2018, a team from Cloudflare conducted an extensive review of 42 varieties of mince pies available in the South East of England. The methodology involved rating each pie on various characteristics such as innovation, booziness, pastry to filling ratio, pastry, and overall satisfaction. Data analysis was performed using Pearson Correlation Coefficient (PCC), which revealed that satisfaction with a pie's mince filling is the most likely criteria for overall pie satisfaction. The top three pies were M&S Bakery Mince Pies, Gail’s Bakery Mince Pies, and Iceland Luxury Mince Pies.