Cloudflare has introduced proactive alerts for Business and Enterprise customers, allowing them to set up notifications whenever a spike in firewall-related events is observed, indicating a likely ongoing attack. Alerts can be configured via email, PagerDuty or webhooks, providing flexible integrations across various systems. Two new notification types have been added: Security Events Alert and Advanced Security Events Alert. The system uses Z-score calculations to detect anomalies in Firewall events, with a z-score threshold of 3.5 initially configured. This is the first step towards building a comprehensive suite of notifications and incident management systems directly embedded in the Cloudflare dashboard.