The author, David Zakur, writes a blog about wine at OneFortyWines.com. He initially used a custom WordPress installation with Google Analytics but migrated to WordPress.com for easier management. However, he missed the analytics feature provided by Google Analytics and found it difficult to integrate with WordPress.com. The CloudFlare Apps feature allowed him to enable Google Analytics on his WordPress.com blog in just two minutes, providing continuity in tracking systems across multiple sites. This service is free and offers additional apps for site owners.