Cloudflare has launched an "easy button" feature that allows users to block all AI bots, including those from companies that do not transparently identify their web scraping activities. The popularity of generative AI has led to a surge in demand for content used to train models or run inference on, with some companies accused of impersonating legitimate visitors to scrape website data. Cloudflare's new feature will automatically update over time as it identifies new offending bots and aims to help preserve a safe internet for content creators.