On August 28, 2012, Dax, General Manager of ServerBeach (a part of PEER 1 Inc.), spoke at HostingCon 2012 about recent acquisitions and announcements from PEER 1. The company has acquired NetBenefit, a French-based firm that doubled PEER 1's UK presence and marked their first entry into continental Europe. Dax also mentioned upcoming announcements in November at CloudExpo, including updates on ServerBeach, ZuniCore, and other changes within PEER 1.