In October 2019, Cloudflare celebrated its first Security Awareness Month as a public company by challenging employees to create graphics, slogans, and memes promoting secure behavior. The contest received global participation with high-quality submissions. Winning designs will be displayed in Cloudflare offices throughout 2020, and creators will join the decision panel for next year's winners. Three top designs highlighted creativity and style unique to Cloudflare employees. Security Awareness Month is an opportunity for companies to engage non-security personnel by making security awareness fun and accessible through various means such as posters, contests, presentations, and even fear tactics.