Cloudflare's mission is to help build a better internet through ongoing product innovation, strategic decision-making, and challenging existing assumptions about the structure and potential of the internet. The company's research team focuses on five operating principles that guide their approach to applying research in building a better internet: 1) Innovation comes from all places; 2) A question-oriented approach leads to better products; 3) Build the tools today to deal with the issues of tomorrow; 4) Going further together; and 5) From theory to practice at a global scale. The team has worked on various case studies, including password security, SSL/TLS recommender, IP address agility, oblivious DNS, and cryptographic attestation of personhood, which demonstrate the practical application of research in improving internet technology and user experience.