Cloudflare has launched a new domain registrar service that aims to be more secure and affordable than existing options. The company's registrar is built around three principles: trust, security, and fair pricing. It offers features such as two-factor authentication, automatic locking of domains, and free personal data redaction on WHOIS. Unlike other registrars, Cloudflare promises to never charge more than the wholesale price each top level domain registry charges for registering a domain. The service is currently available only to existing Cloudflare customers transferring their existing domains, but new domain registration will be opened up in the future.