Cloudflare is introducing Media Transformations, a new service that enables customers to optimize short-form video files without having to migrate them. This service builds upon Cloudflare Stream's managed video pipeline and offers a simpler solution for delivering small, optimized MP4 files while retaining the customer's current storage strategy. With Media Transformations, customers can fetch their short videos from existing storage like R2 or S3, optimize them quickly, and deliver them efficiently as small MP4 files. The service is available to all Cloudflare Stream customers, who can enable it by navigating to "Transformations" under Stream. Customers can then construct URLs that transform their videos using the `media` endpoint, which supports various flags such as `mode`, `time`, `duration`, and `fit`. Media Transformations will be free for beta and eventually use the same subscriptions and billing mechanics as Image Transformations, with a free allocation for all websites/zones. The service aims to simplify the developer experience, unify features, and streamline enablement in the future.