At Cloudflare, they are constantly innovating and launching new features across their product portfolio, including security tools. The company has released several new features to improve the security level of their customers' websites, providing better protection without requiring manual configuration. These updates include the ability to select specific cipher suites for encryption settings, improved URL scanning capabilities, such as bulk scanning, similarity search, and location picker, and a new API version that will integrate future advancements in URL scanning technology. The company aims to provide comprehensive, accessible, and proactive security solutions, empowering users to build a safer online presence.