On May 24, 2012, CloudFlare introduced its first-ever app in their marketplace, Experimently, which provides free heat maps and A/B testing for websites. The app allows users to visually see where visitors are clicking on a website, create online tests without needing HTML or graphic design knowledge, and offers Single Sign-On (SSO) provisioning for easy sign up. Experimently's features include point-and-click editing, element replacement, automatic experiment building, conversion tracking, and various pricing plans to cater to websites of all sizes.