On December 12, 2016, Cloudflare introduced a new feature for its Business plan users called "Bypass Cache on Cookie." This feature allows websites to cache the HTML of anonymous page visits without affecting dynamic content. By caching anonymous page views, Cloudflare helps ensure that origin web servers don't waste time constantly regenerating pages which change rarely, reducing load times and server load for users. The "Bypass Cache on Cookie" setting can be customized with wildcard operators and OR pipe operators, and the cache TTL can also be set using the "Edge Cache TTL" option in Page Rule settings.