On June 24, 2011, John Roberts introduced Browser Blaster, a game that can be added to CloudFlare-powered websites with just one click. The game allows visitors to "blast" the website's elements if they know the secret code. Erik Rothoff Andersson, a young Swedish developer, created the game, and it was made into a CloudFlare App after Roberts reached out to him. Browser Blaster is easy to add to websites for $0.99/month and can be customized with personalized codes or set to Automatic Mode. The game also allows visitors to share their experience on social media platforms like Twitter and Facebook.