On November 2011, Apture announced its shutdown due to acquisition by Google, leaving thousands of Cloudflare customers without a contextual search service. In response, three members of the Cloudflare team held a one-day hackathon and developed Highlight, a similar service that provides web search, definitions, and "read aloud" functionality for users. The new app is available as a one-click install on Cloudflare-powered sites and can be used by Apture customers looking for a replacement.