The text discusses how search engine optimization (SEO) can help a website attract more organic traffic from search engines like Google, Bing, and Baidu. It introduces CloudFlare's new app, Clearspike, which automates the SEO process to improve site ranking. Clearspike offers three service plans: Self-Service ($24/month), Automated ($49/month), and Do-It-For-Me ($199/month). The app actively reviews websites for possible improvements, provides recommendations, and measures progress. It is available exclusively to CloudFlare customers through the app development platform.