Cloudflare has announced a number of new products and features that provide deeper security and reliability insights, "proactive" analytics when there's a problem, and more powerful ways to explore data. These include Product Analytics such as Firewall Analytics and Load Balancing Analytics, Monitoring tools for origin traffic, Data tools with a new API for custom dashboards, and Account Analytics for aggregated information across domains under an account. These features are designed to enhance the ease of use and effectiveness of Cloudflare's services.