CloudFlare experienced significant growth in traffic due to its ability to make websites faster. By improving routing efficiency to their Singapore data center, they saved an average of 25 milliseconds (0.025 seconds) for requests from countries like Thailand, Malaysia, and Indonesia. This led to a 30% increase in bandwidth, hits, and page views in the region. The improvement in latency resulted in higher engagement and more internet use, aligning with the principle that faster means more. CloudFlare continues to add data centers and improve routing to make the web faster and safer for everyone.