AMP is an ecommerce growth platform that offers analytics tools to Shopify merchants, helping them analyze and optimize their store's performance. However, as the company grew, its data infrastructure became complex and volume-intensive, leading to issues with real-time insights and customer expectations. To address these challenges, AMP migrated to ClickHouse Cloud, a scalable, long-term solution that enables real-time streaming, event replay, and automated infrastructure management. This move has simplified operations, created a strong foundation for growth, and provided merchants with timely analytics to make data-driven decisions. With the new setup, AMP can focus on innovation rather than upkeep, staying true to its commitment to customer obsession in today's ecommerce landscape.